Textbook:

Business Analytics

By James Evans

1st Edition

Prentice Hall Pearson Publishers

ISBN: 9780132950619

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Case Study, Simulation and Pedagogy: Click here.

Course Description (from Brooklyn College website):

BUSN 7276X Business Analytics

Introduction to business analytics, data mining, and big data. Business intelligence; descriptive/predictive/prescriptive analytics; data warehouses and data marts; dashboards and scorecards; data visualization; text and web mining; data mining techniques in business decision making; business issues in analytics. Cases, projects and hands-on analytics software use.